Mastering Domain Name Selection: A Guide for Kiwi Businesses

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Choosing the right domain name is a critical step in establishing an online presence. It’s your digital address where users will visit to learn more about your products or services. Here are some top tips to help you select the perfect domain name.

1. Prioritise .com or

While there are many new domain name extensions available, we recommend sticking to the .com or extensions. They are the most established and reliable, and most users will automatically type “.com” or “” at the end of every domain without thinking about it.

2. Incorporate Keywords

Keywords play an important role in a domain name. They tell search engines what your site is about. Including keywords in your domain name can help you rank higher in Google. However, it can be tricky to find a good domain with your target keywords that’s not already taken. Be creative and combine your keywords with other words to make your domain stand out.

3. Keep It Short and Sweet

We recommend keeping your domain name under 15 characters. Longer domains are harder for your users to remember and are more prone to typos.

4. Make It Memorable

A memorable domain name is easy to remember and type. This is important because it will make it easier for people to find your website. Try to choose a domain name that is catchy, easy to spell, and reflects your brand identity.

5. Ensure It’s Unique

Your domain name should be unique and not already in use by another website. This will help you avoid confusion and ensure that your website is easy to find. Use tools like the WHOIS Lookup to check the availability of your desired domain name.

6. Make It Relevant

A relevant domain name is related to your business or website. This is important because it will help people understand what your website is about and why they should visit it. Try to choose a domain name that reflects your business’s products, services, or values.

7. Avoid Hyphens

Hyphenated domains can be seen as spammy and are prone to typos. It’s best to avoid them if possible.

8. Do Your Research

Before you register a domain name, make sure there isn’t already a registered business using the same name. You can use tools like the WHOIS Lookup to see if a domain is already taken.

Key to remember!

Choosing the right domain name is an important decision that can impact your website’s success. Keep these tips in mind to select a domain name that is memorable, brandable, and beneficial for SEO.

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